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Customized promotions
Customized promotions are specifically designed for the merchant. Examples of these promotional activities that have been extremely successful include the promotion that was implemented jointly with top supermarket chains in Peru.
In this case, the goal was to increase sales over the electronic channel through an advertising campaign and promotions targeting Peruvians residing in the United States. In addition to meeting its advertising objective and increasing sales, this promotion has become a new option within the remittance market.
The campaign included promotions on key holidays such as Christmas, Mother's Day and national patriotic holidays, when fund transfer activities peaks.
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