| One of the great advantages merchants enjoy when they accept Visa cards is the opportunity to participate in the development and implementation of promotional initiatives and alliances that help increase sales and build profits. |
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Promotional objectives
Each type of promotional activity has its own objectives. The structure and goals may include:
- Increase average purchase amount to build profit margin per transaction
- Increase sales volume to achieve a higher number of transactions by giving up a certain margin in exchange for a higher sales volume
- Increase customer traffic in merchant outlets to be able to offer products and services to competitors' customers and those who are still unfamiliar with the merchant's business offer
- Promote loyalty programs to build preference and satisfaction and get customers to keep visiting the merchant location, as well as to attract new customers
- Initiatives to differentiate products/services from the competition, achieve top-of-mind and offer added value to strengthen relationships with existing customers and attract competitors' customers.
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