| The Visa Co-Branded card is the ideal tool for every renowned company interested in building customer loyalty and increasing sales. |
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Frequently Asked Question
What are the steps to issue a card with my company's name?
First of all, you need to determine whether a Visa Co-Branded card program would achieve the objectives your company seeks. For more information on this topic, go to Benefits.
The second step is selecting a bank or financial institution to issue the card. The Visa organization does not issue cards directly, but can provide assistance and information regarding the banking institutions that are authorized to issue Visa cards.
Is my company large enough to participate in a Visa Co-Branded card program?
There is no specific measurement to determine the proper volume. In addition, each Issuer has different requirements regarding a minimum number of cards. Generally, Issuer Banks require the company to offer a customer base that is large enough to achieve a profitable program.
What type of company has the best potential for a Visa Co-Branded card program?
While the list is by no means exclusive, we can say that the following companies and sectors have benefited the most with this modality:
- Airlines, travel and entertainment merchants
- Gas stations
- Telecommunications, cellular phones, fixed phones, cable TV, etc.
- Department stores
- Supermarkets
- Services: Utilities, telephone, insurance, etc.
Who handles card information?
The Issuer Bank for the program owns the Visa Co-Branded customer database. In some cases, this information is shared. This is negotiated previously.
What is Visa's participation?
Over 300 financial institutions in the Region that issue cards are Visa Members. Visa's role is to support these organizations by means of marketing programs that stimulate card usage. Visa is available to help you locate the financial institution that is most appropriate for your company, as well as to provide consulting to both the bank and the partner company to assist with program design and implementation, based on its expertise with over 4000 Visa Co-Branded card programs around the world.
How long is the process going to take?
This depends on the company and the financial institution, the joint work plan and the complexity of the project.
How is the card distributed to customers?
The Visa Co-Branded card can be distributed effectively through any of the following channels or a combination of them.
- Pre.approved offers by direct mail and outgoing telemarketing
- Direct sales at locations with a high customer concentration
- Direct sales at branches
- Integrated sales through the financial institution checking accounts team
- Direct marketing through internal offers, mail offers, offers through related areas of the financial institutions such as leases, asset management, mortgages, etc.
- Outgoing telemarketing targeting select customers
- Take ones at branches, restaurants, hotels, and merchants
- Offers at fairs, events, and meetings
- Mail.in ads and self.mailers in magazines and newspapers
- Direct mail promotions with partner company. The more offers mailed, the better the results that will be achieved.
Other questions?
Contact your Visa account executive at your Bank or contact us.
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