| The Visa Co-Branded. card is the ideal tool for every renowned company interested in building customer loyalty and increasing sales. |
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Program Overview
What is a Visa Co-Branded. card program?
A Visa Co-Branded. card program is a partnership between Visa, a Visa Member Bank and a Company, designed to issue Visa credit cards that offer tangible and relevant benefits to consumers to build customer loyalty, increase company sales, and achieve an excellent cardholder portfolio for the Visa Member bank.
What type of company would be able to develop a successful Visa Co-Branded. card program?
The main characteristics that make a company a good candidate to develop a Visa Co-Branded. card program include:
- The company must have a large base of identifiable customers who can be reached through database mining or merchant outlets with a high traffic of customers. These customers are the potential cardholders for the program.
- Companies that are leaders in their industries have the best possibilities to achieve success when developing a Visa Co-Branded. card program.
- The company must develop its activities in the same segment the Bank has elected to target.
- The following industries have achieved the best results with Visa Co-Branded. card programs:
- Airlines, travel and entertainment merchants
- Gas stations
- Telecommunications, cellular phones, fixed phones, cable TV, etc.
- Department stores
- Supermarkets
- Services: Utilities, telephone, insurance, etc.
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