| The Visa Co-Branded card is the ideal tool for every renowned company interested in building customer loyalty and increasing sales. |
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Creating the Card
The time required to introduce a product in the market varies considerably from program to program. Generally, it can take from six months to two years to complete the process. The following generic chart illustrates the average time frames for each milestone to be achieved prior to implementation of a Visa Co-Branded card program. However, you must bear in mind that the actual time frame will depend on the specific needs, objectives and culture of each participating organization.
The following chart illustrates all steps you need to take to develop and implement a Visa Co-Branded card program:
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| Develop rationale and business case for project and financial projections |
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First Phase
Prepare overview of potential characteristics, pricing structure and promotional program for card
Define roles and responsibilities
Develop selection criteria for potential partners
Prepare proposal
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Second Phase
Contact potential partners to determine their interest in program
Confidentiality Agreement
Evaluation of potential partners
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Third Phase
Select partner |
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Fourth Phase
Prepare and subscribe agreement |
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| Develop a market research plan |
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| Final design of program based on results of marketing research |
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| Select providers (benefits and plastics) |
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| Develop communications plan |
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| Develop customer acquisition plan |
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| DEVELOPMENT OF CREATIVE MATERIALS |
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| POS Card Application (take ones) |
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| Identify scope and requirements |
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| Determine data flow process |
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| Identify management report requirements |
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| Training and implementation plan |
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