| The Visa Co-Branded card is the ideal tool for every renowned company interested in building customer loyalty and increasing sales. |
|
 |
|
Benefits
The Visa Co-Branded card is the ideal tool for every renowned company interested in building customer loyalty and increasing sales.
The Visa Co-Branded card: Benefits for your Company
- Stimulates demand for company products and services: The company sales increase because the added value benefits stimulate customers to use the Visa Co-Branded card to purchase products and services. In addition, being able to benefit from discounts and free products will attract more customers to merchant outlets with increased frequency, and discount coupons will generate additional sales. A concrete example: a US$20 certificate will usually generate an average purchase for US$80. Naturally, by being able to obtain these advantages and benefits, the customer will prefer the company products to similar products offered by competitors.
- Attracts new customers: The tangible benefits of the Visa Co-Branded card stimulate the customers of the competition to switch to this program-and to show their preference for your company-so they can leverage the great advantages.
- Promotes the loyalty of existing customers: Visa Co-Branded cards build long-term loyalty by fostering customer preference for the company's products and services.
- Enhances your corporate image and brand recall: Cardholders see your logo and brand every time they use their card, and recall it more often. You are first in the customer's mind. In addition, the customer associates your brand with the prestige enjoyed by the Visa brand worldwide, which enhances your corporate image.
- Provides valuable information about consumer behavior: The Visa Co-Branded card helps your company understand customer spending patterns, as well as their lifestyle. In addition, it allows you to assess purchases from competitors.
- Reduces operating costs: Visa Co-Branded card programs provide the benefits of private label credit cards-for example, department store credit cards-without the credit processing costs. In addition, by using automatic bank drafts for cardholder recurring payments, the company can also save on costs associated with payment processing.
- Opens a channel for the company to communicate with customers: Cardholders receive a monthly statement where promotions, news, information about the company's new products, etc., can be inserted. This provides a direct communication channel between the company and its customers that would otherwise be too expensive to operate.
|
|
