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| The Company Contribute |
Consumer market research
Preliminary marketing plan
Customer base
Benefits and rewards
Promotion and sale of product at its outlets
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| Visa Issuer Bank Contributes |
Preliminary marketing plan
Bank card processing
Card embossing and distribution
Account statements
Systems
Bank card operations
Credit policies
Customer service
Collections
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| Both Contribute |
Consumer market and product research
Final Marketing Plan
Development of creative marketing materials
Advertising
Telemarketing
|
Product design and development
Card design
Product name
Direct Mail
Funds for marketing activities
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